Chrysler’s Ram Truck Brand to Debut New ‘Guts. Glory. Ram.’ Tagline

Following in the footsteps of its sister brands Dodge, Chrysler and Jeep, the Chrysler LLC Group’s Ram Truck division is relaunching its marketing strategy with a new tag line that will make its official debut during this weekend’s TV broadcast of the Kentucky Derby racing event, which the company is an official sponsor.

The firm’s new motto is ‘Guts. Glory. Ram’ and according to the Auburn Hills-based group, it pays homage to the history of Ram Truck Brand and “represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck”.

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Hennessey’s Tire-Shredding HPE500 Supercharged Ram Truck on Film

The tuners over at Hennessey Performance have always had a thing for boosting anything that rides on four wheels. More recently, the Texas-based tuning firm applied its technical wizardry on the Ram Truck. The result is the Hennessey HPE500 Supercharged Ram, which as implied by its name, features a supercharged version of the Chrysler Group’s 5.7-liter Hemi V8 producing 505-horsepower at 5,400 rpm.

The tune include numerous standard upgrades such as a sport exhaust and Hennessey embroidered seats, along with various optional parts like different alloy wheel and tire combos and suspension systems. While we’re waiting for Hennessey to pit the HPE500 Supercharged Ram against a stock Nissan GT-R or a Porsche 911 Turbo, you can watch the powerful pickup truck in some tire shredding action in the video after the break.

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Ram Goes Big, Really Big with New Long-Hauler Concept Truck

The Chrysler Group claims, “they don’t get much bigger” than its new Ram Long-Hauler Concept truck and at a whopping 24 feet (about 7.3 meters) long, who can blame them? Based on a Class 5 Ram 5500 Chassis Cab, the monstrous Long Hauler rides on an extended wheelbase measuring 197.4-in. (5,014mm) in length, which is more than enough to fit a Mercedes-Benz E-Class (191.7-in)!

The concept truck is also 79.1 inches tall and tips the scales at an environmentally…unfriendly 9,300 lbs (4,218 kg), or close to 2.5-times as much as a Mercedes-Benz E350 sedan. Ram says the Long-Hauler has a maximum Gross Combined Weight Rating of 37,500 lbs (16,783 kg).

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Jeep’s 2011 Moab Easter Safari Specials in Pictures and on Video

Earlier today, we showed you the Jeep Wrangler JK-8 Independence pickup truck [DIY] conversion, and now its time to give you a sneak peek of the rest of the vehicles Jeep and Mopar are planning to bring to the upcoming 45th annual Moab Easter Jeep Safari in Utah on April 16.

The list includes the Jeep Compass Canyon, Cherokee Overland, Grand Cherokee Off-road Edition, Wrangler Renegade, Wrangler Pork Chop, Wrangler Blue Crush and the Mopar Ram Truck Runner.

One of the most impressive looking models is the Jeep Wrangler Blue Crush, which is said to combine “high-speed off-road racing and rock-crawling capability.” The high-riding Wrangler packs a Mopar 426 cubic-inch HEMI V8 with 540 horsepower that is paired with a 545RFE performance transmission and a gear-drive transfercase.

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Ram Unveils New 1500 Express Pickup Truck for Younger, First-Time Buyers

Ram's new version of the 1500 pickup truck, formerly known under the code name the “Adventurer”, has finally received an official designation. The Ram 1500 Express targets younger customers and first-time buyers and comes with a starting price of $23,830 (€16,677), including a $975 destination charge.

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New Ram Cargo Van is a 2012 Dodge Caravan for the Pro

The Chrysler Group’s Ram Truck division has lifted the wraps off its latest offering, the new Cargo Van or simply Ram C/V, which is nothing more than a 2012 Dodge Caravan in LCV guise with solid panels in the place of the rear windows and a flat load area.

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Ram Truck Announces New Entry-Level 1500 HEMI V8, Still to Decide on Name

In a somewhat strange move, the Chrysler Group's Ram Truck division announced today that it would launch a new entry-level version of its 1500 pickup truck equipped with a standard HEMI V8 engine, but it has yet to decide on the vehicle's name. According to the company, the new model is currently known under the code name “Adventurer".

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Ram Introduces New 1500 Tradesman at Chicago Show

Chrysler's Ram division introduced the a new Tradesman option package for the 2011 Ram 1500 at the Chicago Auto Show. Based on the ST trim level, the new variant comes with the 390HP 5.7-liter HEMI V8 and five-speed automatic transmission, accompanied by a more comprehensive standard equipment list.

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Japanese Students craft a Dodge Ram Truck out of a Mazda MPV

We received some e-mails asking us if the green-colored Ram truck hiding behind the Chrysler-ized Prius 300C we showed you earlier today was a tricked out Dodge, or if, like many other project cars shown at the Tokyo Auto Salon, this too was a replica. The answer is it's a Ram Truck clone based on the Mazda Bongo Friendee, which is a Japanese domestic market MPV with seating for eight, offered between 1995 and 2005. Like the Prius 300C, the Ram Truck Friendee was built by a team of students from the Saitama Institute of Automotive Technology.

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Chrysler and EPA Working on Hydraulic Hybrid System for Passenger Cars [with Video]

Chrysler and the U.S. Environmental Protection Agency (EPA) today announced a new partnership to explore the possibility of adapting the EPA's hydraulic hybrid system for passenger cars and light-duty vehicles. Developed by the EPA, the hydraulic hybrid system is currently used in industrial applications, including large delivery trucks and refuse trucks, but Chrysler, keen on developing a new portfolio of hybrid vehicles, wants to adopt it for use on passenger vehicles. Read more »

Triple Recall for Dodge Affects Over 144,000 Journey and Ram Vehicles

The Chrysler Group is recalling certain Dodge Journey crossovers and Ram trucks in three separate actions to repair defective steering wheels, airbags and noisy rear axles.

The largest of Chrysler's recalls involves 65,180 Dodge Journey vehicles manufactured from November 1, 2007, through September 7, 2008. According to a posting on the National Highway Traffic Safety Administration [NHTSA], the wires within the front door wire harnesses may fatigue and break. If this happens, the side-impact sensors may not work resulting in inoperative side airbags. Chrysler said it will replace the left and right door wiring harnesses free of charge.

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Automakers Developing Significantly Lighter Trucks to Meet New Fuel Economy Standards

Reuters is reporting that major automakers are tirelessly working on reducing the weight of future generation pickup trucks, in order to meet stricter fuel economy standards without sacrificing key abilities, such as power, payload capacity or towing capability.

Until 2016, when the new mandates take effect, manufacturers must reach an average fleet economy of 35.5 mpg (6.63 lt/100 km), while light trucks will have to return around 30 mpg or 7.84 lt/100 km. Given that around 50 per cent of vehicles sold in the U.S. in the first 11 months of the year were light trucks, it’s clear that the likes of Ford and GM have to act fast.

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Fiat Banking on Natural Gas Engines in the US, Thinks Hybrids and EVs Present Too Many Obstacles

Fiat’s comeback to the U.S. with the 500 is just the first piece of a larger puzzle. The company’s CEO, Sergio Marchionne, may give the green light for natural gas-powered cars to be sold in the Land of the Free, as they offer a cheaper way to cut emissions. In an interview with Bloomberg News, Mr. Marchionne noted that electric cars, favored by GM and Toyota, present “too many obstacles” with long recharge time for batteries being one of them.

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Chrysler Group Reports Smaller Losses in Q3 2010

A loss is a loss, but at least there's an improvement in the Chrysler Group's financial results for the third quarter of the year that ended on September 30, 2010. The American automaker, which is operated by Fiat SpA, reported an $84 million net loss in Q3, the smallest in the year and less than half the $172 million loss in the second quarter of 2010.

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VIDEO: Mopar’s Jeep J7 Stripper and NuKaiser 715, and Ram Power Wagon Concepts

Most likely, you have read our preview on Mopar's SEMA-bound tuned vehicles. If that's the case, then you may also be interested in the video after the break, as Jeep's Chief Designer, Mark Allen, does a show and tell on three Jeep and Ram concept vehicles.

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10 Most Stolen Cars in the USA: Honda Accord and Civic Top the 2009 List, No Love for the Koreans or Germans

Do you own a car that's likely to be stolen? Maybe, maybe not. Here is the list that the NICB (National Insurance Crime Bureau) has compiled concerning the most stolen vehicles in America. Honda's 1994 Accord and 1995 Civic along with Toyota's 1991 Camry occupy the first three places ahead of Ford's 1997 F-150 pickup truck and Dodge's 2004 Ram pickup.

If your car is on the list (scroll down), you should make sure to keep that chunk of metal locked down. As in, put a ring on it and don't let anyone near it.

Most Stolen Vehicles in the US in 2009:

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Ford and Chrysler Group Recalling Certain Models

The Chrysler LLC Group and Ford Motor Co. have announced two separate (and not related) recalls on some of their vehicles.

Starting with Ford, the Detroit automaker is recalling a total of 33,728 of its 2010MY Transit Connect vans manufactured from December 5, 2008 through May 31, 2010 over a potential safety issue concerning the retention pushpin located on the headliner above the B-pillar trim on both sides of the vehicles.

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Chrysler Group Announces Another Round of Incentives

With a U.S. sales increase of 33 percent in May '10 for a total of 104,819 units - the first time that Chrysler's monthly sales topped the 100,000 threshold since March 2009, the Chrysler Group isn't about to let go of its incentive program. The Detroit automaker wants to keep the sales momentum going by announcing a new round of incentives that are valid through June 30.

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New Ram Brand gets Dodge's Horns Logo, Dodge Adopts SRT-Like Twin-Red Slash

Late last year, Chrysler LLC split Dodge's lineup into two different brands, one for the firm's passenger vehicles, and the other comprised of the Ram truck models. Now it's time for the Detroit automaker to separate the brand's identities with a different logo for each brand.

As you can see in these official pictures, the Ram brand gets to keep Dodge's well-known horn logo while Dodge, which will be positioned as a sporty and youth-orientated passenger car maker, adopts a new insignia featuring two red slashes that's inspired by the Chrysler Group's SRT performance brand.

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